Helix Capital — Case Study

Case studies

Outcomes we've engineered for ambitious brands.

A look inside the strategy, execution and numbers behind some of our favourite engagements.

Performance

Lumen Skincare · DTC Skincare

Rebuilt Lumen's paid stack and drove +312% ROAS in 6 weeks.

A ground-up Meta + Google rebuild paired with a UGC creative engine pumping 40+ assets a month.

+312%

ROAS uplift

40+

Creatives / month

Blended ROAS

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Web

Nexora AI · B2B SaaS

Shipped a 1.2s Next.js site and an AI agent that handles 70% of onboarding.

A high-conversion marketing site plus a custom AI onboarding agent that quietly automates the funnel.

1.2s

LCP (from 9.8s)

70%

Calls auto-qualified

+2.4x

Demo conversion

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Branding

Atelier Co. · Fashion

Took a boutique fashion brand from 0 to 84K followers in 9 months.

Identity system, content calendar, and a Reels engine that turned Atelier into a category-defining label.

0 → 84K

Followers in 9 months

12M+

Organic impressions

+88%

Brand recall

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Web

Helix Capital · Fintech

End-to-end product site + dashboard MVP that powered a $2.1M ARR launch.

Full-stack build covering marketing site, dashboard MVP, and the growth funnel behind a successful seed round.

$2.1M

ARR at launch

Seed

Round closed

1.4s

LCP across funnel

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